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An Industrial Catalog Structured for B2B Buyers, Search Engines and a Product-Matching Agent
CLEINT :
BCPL India
Location :
India
Fast-Track
Delivery on an accelerated timeline
Full Catalog
Organized into clear, segmented product categories
Zero-Code
Scalable platform for adding future products with ease
Streamlined
B2B inquiry and distributor lead capture
Problem
BCPL India's website did not reflect the breadth of its industrial tools and hardware catalog, nor communicate technical specifications clearly to distributors and B2B buyers. Buyers could not find what they needed, specifications were not structured for comparison, and every distributor requirement was matched to SKUs and quoted by a salesperson working from memory and a price list. The credibility gap was costing the manufacturer the inquiries it depends on.
What we built
A B2B platform where the catalog is a structured data set, not a brochure. Segmented product pages organise tools and hardware into clear categories; visual galleries pair with structured technical specifications as typed fields, so buyers, and the search tools they use, can compare offerings precisely; and integrated B2B contact forms capture distributor requirements with product category, quantity and region attached. The platform scales as new products are added with no developer, and gives the catalog the discoverability an industrial brand needs. Specifications are queryable data now, which is what matching requires. Agent next: a product-matching agent that reads a distributor's requirement and returns the matching SKUs with specifications and lead times, and a quote agent that drafts the response.
Tech stack
"Buyers couldn't get a real sense of what we offered from our old site, it undersold everything we make. Now distributors can explore our full range and reach out without any friction."
BCPL India Team
Explore the service behind this work.
Web Transformation
We transform legacy web platforms into scalable, secure, and high-performing digital ecosystems that improve customer experience and support future growth.
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