A thought-leadership platform organised as an explicit knowledge structure: service lines, specialists, credentials and insights mapped as linked entities, so a visitor finds the relevant expertise in seconds and generative search tools can cite it. A self-serve content layer gives the internal team full control over portfolio and bio updates without a developer, and intelligently placed, low-friction lead capture writes high-intent readers into the pipeline with the service line they were reading attached, so routing to the right specialist happens automatically. Delivered in a 5-week sprint. The knowledge structure was built so machines can read it, not only people. Agent next: a content agent that keeps the insight hub current from the firm's own research and a triage agent that reads each enquiry and drafts the specialist's first reply.