Avidus Interactive

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Website and ERP Built as One System, With the Data Layer a Forecasting Agent Needs

CLEINT :

A&D Naturals

Location :

Bangalore, India

60%

Increase in mobile consumer engagement

0 → Live

Digital presence built from scratch in 8 weeks

2 → 1

Business channels (franchise + D2C) unified on one platform

100%

Real-time inventory visibility across the supply chain

Problem

A&D Naturals had a strong product, premium, organic, sustainably sourced coconut water, but no digital presence to tell its story or attract franchise partners and investors. Internally, supply chain and inventory ran on disconnected spreadsheets with no real-time visibility: decisions were reactive, the two channels never saw the same numbers, and replenishment was a person's guess. There was no data model for anything, human or agent, to forecast from.

What we built

Two systems designed together. A brand-first, conversion-optimised website with dedicated journeys for consumers, franchise partners and investors, mobile-first, SEO-ready and structured for discoverability. Alongside it, a purpose-built ERP that unifies inventory, order fulfilment and franchise performance into one data model, with a BI layer surfacing live KPIs across revenue, turnover and fulfilment. Franchise and D2C now run on one platform with 100% real-time inventory visibility, and every order, stock movement and franchise sale is a structured event in one place. That is the data layer a forecasting agent runs on, and it is live. Agent next: a demand-forecasting agent that proposes replenishment per franchise from the ERP data, and an order agent that handles D2C exceptions end to end.

Tech stack

"We had a product we were proud of, but no way to show it to the world and no real handle on what was happening in our own supply chain. This partnership gave us both: a website that finally reflects who we are, and systems that let us run the business on facts, not guesswork."

A&D Naturals Team

Explore the service behind this work.

Digital Product Engineering

From product strategy and UX to engineering and deployment, we develop reliable digital products that solve complex business challenges and deliver lasting value.

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Web Transformation

We transform legacy web platforms into scalable, secure, and high-performing digital ecosystems that improve customer experience and support future growth.

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BI Services

Build modern business intelligence solutions with centralized reporting, interactive dashboards, and scalable data platforms that provide complete operational visibility.

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