Avidus Interactive

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From Spreadsheets to Systems: A Website and ERP, Built Together

CLEINT :

A&D Naturals

Location :

Bangalore, India

60%

Increase in mobile consumer engagement

0 → Live

Digital presence built from scratch in 8 weeks

2 → 1

Business channels (franchise + D2C) unified on one platform

100%

Real-time inventory visibility across the supply chain

Problem

A&D Naturals had a strong product: premium, organic, sustainably sourced coconut water, but no professional website to tell its story or attract franchise partners and investors, leaving its brand invisible online. Internally, supply chain and inventory ran on disconnected spreadsheets with no real-time visibility, forcing reactive decisions instead of data-driven ones.

What we built

A brand-first, conversion-optimised website reflecting A&D Naturals' organic credentials, with dedicated journeys for consumers, franchise partners, and investors; mobile-first and SEO-ready. Alongside it, a purpose-built ERP system unified inventory, order fulfilment, and franchise performance tracking, with a BI layer surfacing live KPIs across revenue, turnover, and fulfilment.

Tech stack

"We had a product we were proud of, but no way to show it to the world and no real handle on what was happening in our own supply chain. This partnership gave us both: a website that finally reflects who we are, and systems that let us run the business on facts, not guesswork."

A&D Naturals Team

Explore the service behind this work.

Digital Product Engineering

From product strategy and UX to engineering and deployment, we develop reliable digital products that solve complex business challenges and deliver lasting value.

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Web Transformation

We transform legacy web platforms into scalable, secure, and high-performing digital ecosystems that improve customer experience and support future growth.

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BI Services

Build modern business intelligence solutions with centralized reporting, interactive dashboards, and scalable data platforms that provide complete operational visibility.

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