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An Enrollment Engine With CRM-Synced Lead Routing, Built for an Admissions Agent
CLEINT :
RBMI Group of Institutions
Location :
India
75%
Faster site performance and load speed
30%
Increase in online inquiries within the first quarter
60%+
Of traffic now engaging seamlessly from mobile
100%
Content updates now handled independently by non-technical staff
Problem
RBMI's outdated, poorly responsive website created friction for prospective students at the moment they needed clarity most. Course data was uncentralised, high-intent leads had no structured path into admissions, and every content update depended on a developer. Counsellors answered the same course, fee and intake questions one at a time on the phone, and inquiries the institution should have converted leaked away before anyone followed up.
What we built
An enrollment engine built on structured course data. A dynamic content layer lets the academic team manage departments, faculty and course pages independently, each course a structured entity with intake, duration and eligibility fields. Course-specific lead forms sync directly into Zoho and HubSpot with the course of interest attached, so admissions follow-up is driven by data rather than inbox triage. A persistent WhatsApp entry point and intent-placed CTAs convert curiosity into consultations across the journey. Delivered on Webflow for speed and SEO; the gain is in the pipeline the site now feeds automatically, which is also the pipeline an agent would sit on. Agent next: an admissions agent that answers prospective students on WhatsApp from the course data, qualifies them by course and intake, and books the counsellor.
Tech stack
"Our website used to be the first thing that turned students away, not toward us. Now it's the reason they follow through and our own team keeps it updated without ever calling a developer."
RBMI Team
Explore the service behind this work.
Web Transformation
We transform legacy web platforms into scalable, secure, and high-performing digital ecosystems that improve customer experience and support future growth.
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