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Imagine a student in India, weeks away from moving to Australia. They need overseas healthcare insurance—a mandatory, complex, and high-stakes purchase. They land on a website, but instead of information, they find a cluttered page where data is static, and the comparison process is a maze.
For GetMyPolicy, a digital-first platform for immigration and education insurance, this wasn't just a design problem; it was a conversion bottleneck. Before our partnership, the average user spent a mere 10–15 seconds on the site before bouncing. The chaos was costing them leads.
The objective was to transform GetMyPolicy from a static site into a dynamic insurance marketplace. They needed:
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To replace chaos with clarity, we moved away from legacy constraints to a Webflow-powered ecosystem. But Webflow is just the face; the muscle is in the back-end integrations we engineered.
We implemented a robust middleware layer using AWS Lambda and Make.com. This allowed the site to communicate seamlessly with third-party insurance aggregator APIs, passing results back to smart forms and dynamic redirects. The result was a conversion-optimized journey that felt human-first, not system-led.
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By decluttering the interface and optimizing the user discovery flow, we didn't just change the look—we changed the business trajectory :
In the world of immigration tech and insurance marketplaces, speed and clarity are the ultimate trust signals. GetMyPolicy now has a high-performance engine that converts curious visitors into confident policyholders.
