Peer Capital – Early-Stage Venture Capital Fund
Doubling Retention: How we Built a Thesis-Driven Digital HQ for Peer Capital
Industry
Fintech
Product
Desktop and Mobile

In the high-stakes world of Venture Capital, your website is either a bottleneck or an engine. For many firms, it’s a "digital ghost"—a static brochure that fails to communicate the depth of their thesis or the velocity of their execution.

When Peer Capital, a Bengaluru-based Venture Capital firm, approached us, they had the conviction and the capital. What they lacked was a High Performance Digital HQ that mirrored their authority. They were operating in a state of "digital chaos," trapped by a legacy site that made internal updates a hurdle and the founder onboarding a friction point.

The Challenge:
Bridging the Clarity Gap

Peer Capital isn’t just another VC; they are thesis-driven partners. The brief was clear:

  1. Launch a modern, thesis-driven platform, with Fintech UX compliance that clearly articulated their unique value to founders and our Venture Capital tech strategy.
  2. Streamline the onboarding process to ensure high-intent founders didn't drop off due to technical friction.
  3. Achieve operational independence so their internal team could pivot and update content in real-time without waiting on a developer.
The solution:
Engineering Fluidity with Webflow

We moved Peer Capital away from rigid structures and onto a custom Webflow-based platform. This wasn't just a redesign; it was a web transformation designed for conversion and speed. We built a robust, enterprise-grade CMS that allowed them to manage team profiles and portfolio data with a single click.

By prioritizing "dwell time" and a frictionless user journey, we transformed the site into a brand-defining asset that attracts the right founders automatically.

The Impact:
By the Numbers

While we focus on outcomes over buzzwords, the data following the transformation tells the real story of business growth :

  • 105% Increase in Brand Visibility: Within the first 60 days, organic search traffic surged as the new architecture allowed their thesis-driven content to finally rank for niche fintech keywords.
  • 2x Founder Retention: By streamlining the onboarding flow, we saw a 100% increase in the number of founders who completed the inquiry process compared to the legacy system.
  • 70% Faster Performance: Leveraging Webflow’s global CDN, the site load time dropped significantly, ensuring that high-level decision-makers could access information instantly, even on mobile.
  • Zero-Lag Updates: The team achieved 100% operational autonomy, reducing the time spent on website maintenance by 12 hours per week.
Conclusion:
Your Digital Presence Must Keep Pace with Your Ambition!

Speed is the ultimate competitive advantage in fintech. Peer Capital now has a scalable digital engine that works as hard as their investment team does. It displays conviction, not just capital.

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