Avidus Interactive

[ CLIENT OVERVIEW ]

RBMI (R.B. Group of Institutions) is a prominent educational institution in India, offering diverse undergraduate and postgraduate programs. With increasing competition in the education space, RBMI needed a modern, mobile-friendly, and lead-driven website to improve digital presence and streamline admissions inquiries.

[ THE CHALLENGES ]

The existing digital infrastructure did not reflect the institution’s scale, credibility, or offerings. Major challenges included:

Outdated UI/UX with poor mobile responsiveness
No centralized CMS for dynamic content updates
Lack of integrations with CRM or lead capture tools
No automated communication via WhatsApp or social platforms
Difficulties in managing course content and landing pages for SEO

[ Solution ]

We partnered with RBMI to design, develop, and deploy their new website using Webflow, a no-code visual development platform optimized for fast, responsive websites with dynamic CMS capability.

[ KEY MODULES & FEATURES ]

Website Design & UX

Clean, modern, and professional interface
Responsive design optimized for mobile, tablet, and desktop
Structured for SEO and fast-loading performance

Webflow Development

Fully built on Webflow for seamless visual editing and deployment
Utilized Webflow CMS to allow RBMI’s internal team to update:
- Courses and Departments
- News and Events
- Admissions Content
- Career Pages and Faculty Profiles

Easy CMS Management

Admin-friendly content dashboard for easy updates
Scalable CMS structure supporting future program additions

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CRM & Lead Management Integration

Lead forms integrated with CRM tools (e.g., Zoho/HubSpot)
Captures course-specific inquiries, stores data for admission follow-up

Social Media & WhatsApp Integration

Sticky floating WhatsApp chat widget for direct engagement
Linked to social profiles (Instagram, Facebook, LinkedIn)
Easy contact and inquiry CTA buttons across the site

[ TECH STACK ]

Frontend

Backend

Database

Hosting

AI Layer

Development Framework

UI/UX

Integrations

[ THE IMPACT ]

75% faster website performance (load speed and page responsiveness)
30% increase in online inquiry form submissions post-launch
Enabled non-technical teams to manage and publish content easily
Enhanced user engagement via WhatsApp and integrated contact channels

The existing digital infrastructure did not reflect the institution’s scale, credibility, or offerings. Major challenges included:

[ THE OBJECTIVE ]

[ THE Outcome ]

Smart Thinking - Sharp Delivery