• Clean, approachable design language with iconography for trust-building
• Custom illustrations and guided flows for different insurance types
• Responsive across devices for mobile-first experience

• Connected with insurance aggregator APIs to:
  • Fetch real-time policy options based on user inputs
  • Display policy comparisons for travel, motor, health, etc.
  • Support quote generation and redirection to providers

Note: Webflow doesn’t allow backend logic natively, so we used webhook/API middleware (e.g., Make.com or AWS Lambda) to handle the API calls and pass results back via Webflow forms or embedded scripts.

• Smart forms to capture user needs (insurance type, location, age, etc.)
• Dynamic page redirects or embedded response based on form selections
• Conversion-optimized CTAs and lead capture points